A Practice For Everyday Life (APFEL)

A Practice For Everyday Life (APFEL) is a graphic design practice formed by Kirsty Carter and Emma Thomas, graduates of the Royal College of Art. APFEL creates design, publications, exhibitions, editorial, installations and art.

APFEL’s work is born out of a mixture of commercial and personal work where they allow each to constantly inform the other, thus motivating an energy and creativity in inventing solutions. They are a graphic design partnership with a conceptual bias, working both as designer and/ or author. Their work is deceptively simple and aims to evoke feelings, twisting what is often taken for granted. Their work does not look obviously designed, but in reality, it is of course wholly designed to the finest detail – sensitive to type and image to intrigue and be functional to users. They like to collaborate with a client to develop a thorough understanding of the requirements of  the project, before creating something which is always multi-faceted, investigational and playful. Thoughtful, sensitive, problem solving, honest and charming; APFEL  create work which is both appropriate and engaging to the situation and client.

APFEL were nominated as one of the Creative Futures 2003 (hosted by Creative Review Magazine.)

Check out the Tate Modern Games

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