EFCI Designs

EFCI is an acronym for the Elastic Fantastic Chronosynclastic Infundibulum, which means something like a place where different kinds of truths fit together to become one. But more simply EFCI is a company with creative menswear designed by Rory Scerri-Marion and Sumter Pendergrast. THe new fall/winter 2006 collection is described as “Oscar Wilde meets Hong Kong,” which loosely translates as velvet pants in colors like orange and wovens with Chinese-themed embroidery. Motifs include koi and dragons and an image of Bruce Lee pops up on tees. Dress shirts also feature details like french cuffs. The complete EFCI collection also showcases Italian corduroy jackets, pea coats and denim. The designers of EFCI want fans to picture an outfit worn by Wilde having drinks in HK’s Felix bar or riding his motorbike through the busy streets of Kowloon.

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