Uniqlo - The japanese Gap

Clothing retailer Uniqlo, aka “the Japanese Gap”, is trickling into America with three permanent stores in New Jersey and, in an unlikely cross-marketing twist, a temporary store at the New York City Vice shop. Vice employees have handpicked selections with hip, downtown consumers in mind, which is expected to jumpstart US buzz on the Uniqlo label. While Uniqlo is a Japanese staple specializing in basics like t-shirts, sweats, denim, and inexpensive cashmere sweaters, we’re not so sure what the fashion forward set will make of it. However, there’s a good chance that mainstream US may adopt it alongside their spicy crunchy tuna rolls.

Uniqlo at Vice (through September)
100 Kenmare Street
New York, NY
p: 212.219.7788

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